Annie Blanchette, PhD

Department: Organisation Studies
Discipline: Management
Research Centre/Unit: Marketing

Project Summary

My research aims to critically challenge the current discourse on body weight and size in marketing communication and consumer research representation. On one hand, I use a “political” framing of fatness in order to highlight certain bias and “blind spots” in consumer research agendas and argue for the need of more subjective forms of inquiry. On the other hand, I am interested in investigating how "fuller-figured" individuals can play with and beyond the marketplace codes and resources, in order to create alternative meanings and legitimacy for themselves.

Supervisory Team

Dr Alexander Thomspon (University of Exeter Business School) and Professor Anne Mesny (HEC Montréal)

Wider Research Interests

Critical Marketing, Consumer Culture Theory, Post-structuralist Discourse Analysis, Body and Gender Studies, Creativity, Social Entrepreneurship