Annie Blanchette, PhD

Personal details






HEC Montréal

Master of Science in Management (Marketing) Master’s thesis in Consumer Culture Theory / Critical Marketing Inquiry, supervised by professors Jean-Sébastien Marcoux and Anne Mesny: Blanchette, A. (2010). “La communauté néo-burlesque : la négociation des idéologies féminines.” Management (Marketing). Montreal, HEC Montréal. Master of Science (MSc): 127. Funding and awards: 2009: M.Sc. Entry Scholarship, HEC Montréal 2008-2009: Joseph-Armand Bombardier Canada Graduate Scholarship, Social Science and Humanities Research Council (SSHRC/CRSH) 2008: Canadian Federation of Independent Grocers’ National Scholarship Program 2010: M.Sc. Distinction Scholarship, HEC Montréal 2009: M.Sc. Acceleration Scholarship, HEC Montréal


Université de Montréal

Bachelor of Arts Advertising, Individualised Studies (Public Relations), Marketing Management Recognition: 2007 - Université de Montréal's Dean Award (Individualised Studies)


Cegep du Vieux-Montreal

College Education Diploma in Arts, Letters and Communications


Professional/research experience

2008 - 2009:

HEC Montréal (Quebec)

Administrative Assistant, Direction of Certificates Programs

2006 - 2007:

5/5 Communication Marketing (Quebec)

Strategic Consultant and Copywriter in a Marketing and Communication Agency

Main accounts: VISA Desjardins, eLearning & NumeriQC Alliance, French Chamber of Commerce in Canada, Bluberi Gaming Technologies

2005 - 2009:

Various Corporate Research and Consultancy Mandates (Quebec)

2009: Corporate Ethnographic Research Collaborator, NEWAD (Advertising Agency/ Publisher of Nightlife Cultural Magazine): Understanding Young Adults - Project Supervision by Professor Jean-Sébastien Marcoux

2008-2009: Corporate Ethnographic Researcher, La Presse (Major Daily Newspaper in Quebec): Understanding Readerships - Project Supervision by Professor Jean-Sébastien Marcoux

2008: Web Architecture Planner and Project Manager,
(Electronic Music and Digital Creativity Festival)

2005-2008: Marketing Researcher, CROP (Consumer Research Firm)

2005 - 2006:

Stratégies Marketing Direct (Quebec)

Creative Services Coordinator and Copywriter in a Direct Marketing Agency

Main accounts: L’Oréal Canada, Canadian Tire Financial

2004 - 2005:

Vendtek Industries (British Columbia)

Marketing Coordinator, P.O.S. Software Engineering Company